Inspired Entertainment Obtains NHL License and Expands Operations

Inspired Entertainment Partners with NHL to Launch Interactive Virtual Sports Games

New York, NY – October 1, 2024 – In a significant development for both the gaming and sports industries, Inspired Entertainment, Inc. (NASDAQ: INSE), a prominent B2B provider of gaming content and technology, has announced a licensing agreement with the National Hockey League (NHL®). This collaboration will allow Inspired to create interactive, fixed odds Virtual Sports games that prominently feature the NHL logo, team jerseys, and names, further enhancing its already impressive portfolio of partnerships with major professional sports leagues.

A New Era of Gaming Experiences

The licensing agreement opens the door for Inspired to utilize a variety of NHL brand assets, paving the way for the development of engaging gaming experiences tailored specifically for NHL fans around the globe. The upcoming games will leverage Inspired’s most advanced motion capture technology to date, promising an unprecedented level of realism and immersion in gameplay. This technological advancement is set to redefine how fans interact with their favorite sport, providing a fresh and exciting way to engage with hockey, even during the offseason.

Completing the North American Sports Suite

With this new agreement, Inspired Entertainment has successfully completed its suite of premier sports licenses in North America. The official launch of NHL-integrated products is anticipated in the fourth quarter of 2024, marking a significant milestone for the company. Brooks Pierce, President and CEO of Inspired, expressed enthusiasm about the partnership, stating, “We are thrilled to work with the NHL and expand our offerings through this license. This product will appeal to North American players and to markets like Scandinavia and Eastern Europe.”

Expanding the Virtual Sports Portfolio

The addition of NHL-themed Virtual Sports games is a strategic move that aligns with Inspired’s mission to deliver interactive experiences that redefine sports entertainment. By offering NHL fans a unique way to stay connected with the game, Inspired aims to enhance fan engagement and loyalty. The company’s commitment to innovation in the gaming space is evident, as they continue to explore new avenues to captivate audiences.

Chris Golier, NHL Group Vice President of Business Development and Innovation, echoed this sentiment, noting, “Virtual Sports gaming continues to grow in popularity worldwide. We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets.” This partnership not only aims to connect with existing fans but also seeks to expand the NHL’s global fan base by tapping into the burgeoning market for virtual sports.

A Global Reach

Inspired Entertainment’s multi-award-winning Virtual Sports products are already popular across the globe, reaching a diverse range of players through more than 40,000 retail channels and over 100 websites in 35 countries. The company’s innovative approach to gaming has positioned it as a leader in the industry, and the integration of NHL assets is expected to further enhance its offerings.

Fans eager to learn more about Inspired’s virtual offerings can visit their dedicated page for Virtual Sports, which showcases the company’s extensive portfolio and commitment to delivering high-quality gaming experiences.

About Inspired Entertainment, Inc.

Founded with the vision of providing cutting-edge gaming solutions, Inspired Entertainment offers a broad array of content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators worldwide. The company operates in approximately 35 jurisdictions, supplying gaming systems and associated terminals for around 50,000 gaming machines located in various venues, including betting shops, pubs, and gaming halls. With a strong focus on innovation, Inspired continues to create new opportunities for operators to grow their revenue while appealing to a wide variety of players.

For more information about Inspired Entertainment and its offerings, interested parties can visit their official website.

Contact Information

For investor relations inquiries, Inspired Entertainment can be reached via email at IR@inseinc.com or by phone at +1 646 277 1285.

As the gaming landscape continues to evolve, the partnership between Inspired Entertainment and the NHL is poised to set a new standard for interactive sports gaming, bringing fans closer to the action than ever before.